Digital Strategy and Transformation

Nowadays, the fast change of “analogous” business models, to “digital” models, creates the necessity to generate strategies that help companies to outline digital transformation routes.

Companies are exposed to a great number of factors that could delay their digital readiness. Being knowledgeable about these challenges will enable to understand the digital transformation map that companies must create to capitalize the value that their digital strategies will generate.

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At a glance

• Institution: TecdeMonterreyX
• Subject: Business & Management
• Level: Advanced
• Prerequisites: Undergraduate program

• Language: English

• Video Transcript: English

• Associated programs: Professional Certificate in Digital transformation as a business and innovation strategy

What you'll learn

With this course you will be able to:

• Know the guiding principles for the creation of strategies.
• Know that the digital transformation map in companies is.
• Understand and identify the “digital readiness level”
• Create a digital transformation map.

Syllabus

Topic 1: Guiding principles in the creation of strategies

• Topic 1.1 Definition of a strategy
• Topic 1.2 From analogous to digital business model

Topic 2: Digital transformation: Definition

• Topic 2.1 What is digital transformation?
• Topic 2.2 Digital transformation map in companies

Topic 3: Creation of digital strategies

• Topic 3.1 Digital Readiness of your industry
• Topic 3.2 Design your digital strategy

Topic 4: Route map in digital transformation

• Topic 4.1 Creation of digital transformation maps
• Topic 4.2 Create your digital transformation map

Instructors

Juan Antonio Enciso

Professor at EGADE Business School at Tecnológico de Monterrey

Arcadio Luis Guevara

Professor at EGADE Business School at Tecnológico de Monterrey

Who can take this course?

Unfortunately, learners residing in one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. edX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.